When it comes to promoting your brand, referral marketing is one of the most powerful tools in your arsenal. Fortunately, customer referrals are right at your fingertips — once you know how and when to ask for them.
Why are customer referrals so important to your business? As the backbone of word-of-mouth marketing, referrals help you lower the cost of customer acquisition. By making use of your loyal customers’ love of your products, you circumvent the need to pay for traditional advertising. Read More